Built to feel like yours, run like a hotel.
A villa turned apart-hotel, built for staying — not just sleeping.
ROCKX started as Villa Adoui — a family house two streets from the water. Nine apartments and a Penthouse now sit where the villa once stood, each one built around a real kitchen and a real balcony, because a hotel room was never the plan.
The idea is simple: give guests a door of their own, a front desk that\u2019s always open, and the kind of quiet you only get with the Atlantic on one side and the Maamora Forest on the other.
Everything the coast promises, actually within reach.
Swimmable in summer, surfable most of the year.
The largest cork oak forest in Morocco, right behind the villa.
For anything the beach town doesn\u2019t have.
Arrive by car and leave it — you won\u2019t need it again until checkout.
Four moments, the same every time.
The front desk is open 24/7 — arrive whenever your trip actually lands.
Moroccan mint tea, poured the traditional way, before you\u2019ve even unpacked.
Daily, without needing to ask — fresh sheets and a reset kitchen.
No rush, no line — just drop the key at the desk on your way out.